Market Reports

Three big questions for the real estate consumer: 

“What’s for sale?”

“How much is my house worth?” 

“How’s the market?”

There are just over 100 million total homes in the U.S., and at any given time, about 1% of these homes are available for sale. Each week, we use advanced software that interprets thousands of market variables and turns them into insights. We deliver these real-time market insights every week in beautifully designed, interactive, mobile-optimized market reports.

By looking at the active market, we can see changes in pricing, supply, and demand. We’re also able to observe leading indicators which tell us where transaction prices will be in 30, 60 or even 90 days. We track all of this data in price range segments, because the high-end of the market may be behaving very differently from the low end. And, all of our data is real-time – if you walk into the market right now, this is what you’ll experience.

Buyers Decision

Market Trends is great for helping buyers understand what they can afford, it really shines when it comes to buyer strategy: when to buy, how fast to move, and how much to offer.

1. When to buy. The first step is to evaluate where you are in the annual cycle with your client. Pull up the three-year median price chart and look at the rhythm of the market – is it high season? They may have more selection now, but prices and competition will be higher, and they’ll end up paying a premium or having to make multiple offers. Also look at median list price, price reductions and DOM in their target market segment – if prices are dropping and DOM is moving up, for example, now might be a good time to buy. 

2. How fast to move. Keep an eye on DOM to understand how fast you will need to move once your ready to make an offer. If it’s the peak buying season and properties are moving quickly, you'll need to move fast. If DOM is flat or increasing, you may have some breathing room. You can also look at the new listing vs. absorbed count to understand the velocity of the market and gauge demand. 

3. How much to offer. The new listing vs. absorbed count is also a helpful stat for when you’re pricing the offer. more than the new listings, there’s a lot of demand, and you will have to offer a little bit more. You can also use charts to negotiate, particularly if you’re coming in with a lower offer. With data in hand, you’ll be able to show the seller and listing agent exactly how you came to the price you did, based on real market data. Helps you avoid hurting the seller’s feelings too! By educating yourself on the rhythm of the market and what to expect given the current market dynamics, you’ll be better informed to make the right offer at the right time, and move quickly and decisively when needed.